The Rex Hotel is located in the heart of an area characterized by its old history; it was planned right after the Italian Unification, within the boundaries of the rione Esquilino. The hotel is in the middle of an area marked by the presence of towering monuments, such as the rearm dell’Opera and the Stazione Termini. within a complex which extends around the very central via Nazionale. The history of the Rex Hotel dates back to the end of the 19th century, when Guido Sforza Cesarini, count of Santa Flora, bought some land between the Station and Santa Maria Maggiore. In 1882, a stable and a small two storey villa overlooking a magnificent garden were erected on his behest. Donna Carolina Sforza, countess of Santa Fiora, lived in the small villa for a few years; a testimony of refined presence is the marvellous frescoed ceiling, dominated by a great “S”, the countess initial. The Rex Hotel architecture reflects the clean and neo- 16th century style of the end of the century Roman buildings, characterized by clear surfaces with elegantly framed windows and by ashlar angles. The third floor construction and realization of the street access, which was probably in line with the first ideas of turning the building into a hotel. date back to 1928 In 1936 the building was taken over by the duke Giuseppe Fernandez De Velasco, who transformed it into the guest house St. James and entrusted it to Grazia and Franz Schmidi-Lardi, who chose the name Rex. Schmidt had already been director of prestigious hotels, such as the nearby Quirinale Hotel and the De Russie; he therefore knew what particular care had to he given to the exclusive clientele who arrived in the Capital to attend live shows in the nearby Teatro dell’Opera and who would stay at the Rex for the occasion. IN 1964 the hotel was taken over by Mr Enzo Curti, who ordered the installation of the still existing vertical sign. Since 1986 the Cau family has been running the hotel, keeping intact the refined Forties atmosphere, with regard to the structure and furnishing, by interpreting the period’s spirit and style.